Odara, the spiritual journey of founder Clara Gonçalves

Clara Gonçalves saw her life change during a trip to Mexico, where the discovery of new cultures made her realize that peace of mind and tranquility were essential in her existence. A sports student, Clara soon realized that her professional path would be in the areas of creation and management. Creative, dynamic and irreverent, she found fashion as a means of expressing herself, which became, at the same time, a powerful instrument of impact on society, the environment and the human soul.

Always accompanied by her faithful dog Limão and her entrepreneurial vision, Clara, as a businesswoman and CEO of Bgroup, is dedicated to talent management and leading teams and brands that reflect her ideals.

It was during her trip to Mexico that Clara discovered Tulum, one of the great energy portals, where care for mother nature is valued and the connection with it becomes evident. Exploring new cultures brought him moments of learning that changed his perspective on life, making peace of mind and tranquility two fundamental pillars that provided him with new skills. Thus, her ability to connect in an intense and honest way flourished, not only with herself, but also with others and with nature. Together with two friends, Diogo, who accompanied her on the trip, and Andrea, Clara founded the brand Odara, which means “being kind to yourself”. The Portuguese brand stands out for its artisanal production of pieces made using the art of macramé, which bring originality, creativity and elegance.

Odara is a sustainable brand that uses high-quality organic cotton, ensuring the comfort and durability of its unique pieces. In addition to this practice, the brand adopts the concept of slow fashion. Reflecting Clara's philosophy, Odara is always connected to nature and others, with spirituality present in each collection.